How to Get More Google Reviews for My Business
x Means to Become More Google Reviews
Google reviews are incredibly important—88 percent of consumers trust online reviews only every bit much as personal recommendations and 90 percent of consumers read online reviews before visiting a business. Non only are they often the final gene that tips prospects to customers, simply they besides hold a lot of weight in the current search algorithm.
I.e., More, better reviews = Higher search rankings, more than leads and sales, and increased revenue.
If y'all're struggling to improve your online presence, stay tuned—in this article I'll give you 10 means to get more Google reviews, and practical tips on how to pull it off.
First Things First: Why Google Reviews Matter
It'south no surprise that online reviews are important, only just how much weight do they carry in customer conquering? The proof is in the data!
ten Means to Get More Google Reviews
Before nosotros get into the meat of this guide, there's something y'all should know: 85 pct of consumers don't trust reviews more than than three months old, and forty percent only look at reviews from the past two weeks.
What that means is information technology's non enough to become 100 5-star reviews and call it quits. You need to continuously ask for them, and then your review contour is always fresh. You lot can easily do this by incorporating the ten review generation strategies below into your marketing plan.
one. Ask Customers Directly for a Google Review
One of the easiest means to get a Google review is to ask!
Request for reviews is frequently the well-nigh direct manner to ensure satisfied customers receive your asking.
If you're on the phone with a happy client, ask them to write a review. It's that piece of cake!
2. Send a Follow-Up Email for More than Google Reviews
Later on a successful chore ends send your customer a follow-up email and inquire them to leave you a Google review.
In your e-mail be sure to:
- Be personal
- Thank your customer for choosing you
- Tell your client you appreciate and read all feedback
- Tell your customer why feedback is important
- Provide a direct link for visitors to leave you a Google review
3. Leave Behind a Leave-Backside
A exit-behind is a slice of marketing collateral that you leave at your customers' belongings, like a Google review card. These tend to be more popular with contractors or local service companies.
For example, if you're a flooring contractor who just installed new oak hardwood floors in a client'south home, consider leaving a folder containing the following:
- Care and maintenance tips for the new floor
- A phone number in case the customer has any follow-upward questions
- A business bill of fare
- A Google review menu
- Articulate, precise instructions detailing how to apply the review bill of fare
Don't feel like paying to impress hundreds or even thousands of leave-behinds?
No worries—create a digital version!
Canva is a neat complimentary online tool to create a well-branded brochure for your company and to get more Google reviews.
4. Add together a Review Link to Your Website to Get More Google Reviews
Another easy way to become more than Google reviews is to add a review link to your website or create a custom review link.
What Is a Custom Google Review Link?
A custom Google review link is exactly what information technology sounds like—a custom URL you tin can create where your clients can leave you a review. When someone clicks on your custom Google review link, a box similar this pops up:
This will aid you get more than reviews simply because it makes information technology easier for your customers.
You can exercise this in a variety of ways, including putting a link in your site's header or footer or even using a lightbox popup requesting customers go out a review.
How to Employ the Custom Google Review Link Generator
Hither'due south how to get a custom review link for your business organization:
- Search for your company hither: https://developers.google.com/places/place-id
Alternatively, you can view the place ID finder with its lawmaking in the Google Maps JavaScript API documentation.
- Once yous've found your local business concern, copy the Place ID:
What'southward a Google place ID?A place ID is a unique identifier given to your local business address by Google. Place IDs are bachelor for most locations, including businesses, landmarks, parks, and intersections.
- Tack that bad boy onto the end of this link: http://search.google.com/local/writereview?placeid= <PLACE_ID >
In the end, it will look like this: http://search.google.com/local/writereview?placeid=ChIJL5qojy7Mt4kRcQXaVPO_oBw
v. Install Review Generation Tools to Go More Google Reviews
Review generation tools make the review process much more streamlined. We wrote an entire guide to the best online review platforms, so exist certain to check it out.
For example, Review Buzz is a popular net marketing tool designed to help business owners to get more Google reviews (and reviews on other platforms, but we'll stick to Google for now).
Unfortunately, Review Fizz isn't free. Simply they practise provide a xxx-day free trial.
Review Buzz has helped ane client of ours earn more than 575 reviews within one twelvemonth of implementing information technology on their website.
Of those 575+ reviews, this client earned 90 Google reviews with an average rating of 4.vii-stars!
These are the height review generation platforms we recommend:
- Nearby Now
- Broadly
- Grade.us
- NiceJob
- PulseM
- BirdEye
- Podium
- ReviewBuzz
- ReviewTrackers
- Customer Lobby
- TrustPilot
half-dozen. Follow-Upward Your Review Requests Multiple Times
Just because a customer doesn't exit y'all a review the first fourth dimension you ask doesn't mean they'll never leave one.
You might've caught them at a bad time during your first request. Or peradventure they wanted to leave you lot a review later the first 2, simply only forgot.
We recommend creating two e-mail follow-upwardly templates in add-on to your starting time review asking and limiting your total number review requests to iii.
Attempt sending a new request in one case a calendar week or even every other calendar week until you've striking your max. Face up it; some people will never go out a review no matter how many times you ask. But that doesn't hateful yous shouldn't effort.
Persistent follow-up keeps your company fresh in the customers' minds and adds more than points of contact betwixt y'all and your clients.
seven. Keep Your Cool When Yous Become a Bad Review
Then yous got a bad review. Don't assault, don't deliver excuses; only take responsibility and vow you'll correct the problem. I've seen our clients plough a 1-star review into a 5-star review just past existence good people and making things right.
When customers see that you monitor and respond to reviews—even bad ones—they're more likely to see y'all as a stand up-up visitor and cull your services. If information technology's genuinely a fake review, follow these steps.
8. Add together Calls-to-Action and Popups on Your Website
People procrastinate. You lot know that. I know that. Everybody knows that.
Nudge procrastinators by having plenty of calls-to-action on your website, and even by adding a small popular-up encouraging the user to leave a review. Chances are yous've seen these popups and CTAs at work—typically they something like, "Are you enjoying [insert product here]? Leave united states a review!" I know I run into them every fourth dimension I use half my apps on my smartphone, and multiple times a 24-hour interval as I browse websites I employ for piece of work.
9. Respond to Your Reviewers
We always recommend responding to online reviews—both positive and negative.
If a customer leaves a positive review, say cheers!
If a customer leaves a negative review, follow the steps below:
- Accost the event
- Apologize for the upshot (even if your company is in the wrong)
- Effort to resolve the upshot privately
Google acknowledges companies that respond to Google reviews.
Don't believe u.s.a.? Cheque out what Google officially said nearly reviews.
10. Provide Great Client Service
Online reviews are frequently similar to the six o'clock evening news—you only hear the bad and not the practiced.
Past far the easiest way to get a Google review is to provide slap-up client service to every customer you interact with.
If a customer is diddled away with your visitor, the service you provide, the production they purchased, or the experience they had, they'll feel compelled to leave a review (use steps 1-nine to help ensure it'southward a Google review!).
Need Help Generating More Reviews? Give United states a Call
The process to create a steady pipeline of reviews isn't easy. If you'd adopt to leave your review generation to the professionals, our team at Blue Corona is here to help. Contact us online to learn more than near our wide range of digital marketing services designed to help businesses like yours become as many leads and sales equally possible from the spider web.
About The Writer: Blue Corona's Editorial Staff is determined to assistance y'all increment your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal cognition. The team vigilantly stays on summit of the latest in digital marketing, bringing you lot the meridian insights with expert commentary. Want to see something on our blog you lot haven't seen nevertheless? Shoot united states an email and our marketing team will get to work.
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The information on this website is for informational purposes but; it is deemed accurate simply not guaranteed. Information technology does non establish professional advice. All information is subject to change at any time without notice. Contact united states for complete details.
Source: https://www.bluecorona.com/blog/10-ways-to-get-more-google-reviews/
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